Install an outbound engine
that books qualified meetings.
We set up your outbound system inside your accounts, run the first campaign with you, then hand over the keys — so your team spends time in conversations, not in inbox gymnastics.
Designed for B2B teams with deals ≥ $10k and some early customers. Go-live target: < 14 days.
Benchmarks vary by offer, market, and list quality. We optimize for held, qualified meetings — not vanity metrics.
What you’re buying (in plain English)
Impact Deal Engine is a productized outbound system build + first campaign run + handover. It’s not “a marketing agency.” It’s an install.
ICP + message that decision-makers actually respond to
We tighten who you sell to, what they care about, and what proof you can credibly lead with – especially in climate / ESG markets where buyers are allergic to fluff.
Your outbound engine, inside your accounts
We set up lead sourcing, validation, sequencing, LinkedIn touches, and the prompt library that makes personalization scalable – in your own tools so you keep control.
First waves + training so you can keep shipping
We co-pilot the first 200-300 leads, capture learnings, then train an internal owner so your outbound becomes a repeatable operating rhythm – not a one-time stunt.
Installed in your stack. Operated by your team.
You keep the infrastructure, prompt library, learnings, and SOPs. We build and transfer.
- ✓A productized outbound install + first campaign run + handover
- ✓A repeatable 7-touch cadence with role/segment logic
- ✓A system owner workflow (weekly rhythm + updates)
- ✓A forever agency you depend on
- ✓Spray-and-pray “AI spam” volume
- ✓“Buy a tool and hope”
- ✓Lead source (e.g., Apollo)
- ✓Email validation (e.g., ZeroBounce)
- ✓Clay (segmentation + prompts)
- ✓Sequencer (e.g., Instantly) + LinkedIn layer
For most teams with $25k–$150k deal sizes, a single extra closed customer in a year can more than cover the build.
Click to preview what your outreach can look like
These are sample outputs (illustrative) showing tone, specificity, and structure. The point is not “more emails.” The point is: more qualified conversations.
Noticed {{Company}} is expanding reporting scope beyond spend-based estimates… curious how you’re handling supplier decarb projects today?
Conferences spike pipeline — then the graph drops back to zero. We install an outbound engine so your team can run weekly waves…
We build the engine inside your stack (not ours), then transfer it. Goal: respectful follow-up without spending 2 weeks writing sequences…
What we install isn’t a new tool. It’s the outbound system layer: targeting, sequencing, prompts, deliverability, weekly rhythm…
Why these outputs don’t read like “AI spam”
The samples above are outputs. The engine is a system: data inputs → message logic → guardrails, installed in your stack and handed over to your team.
1) Inputs
We don’t “prompt into the void.” We pull structured signals that make personalization real.
See what we typically pull in
- ✓Recent news, launches, partnerships, hiring, funding
- ✓LinkedIn announcements and role context (what they’re focused on)
- ✓Your offer, ICP, segment definitions, and “why now” triggers
- ✓Benchmarks / incumbent comparisons (what you replace)
- ✓Relevant client stories (sector-matched proof points)
- ✓Objection library + pre-emptive handling angles
- ✓Country/region nuance when tone and policy context matters
2) Logic
Each touch has a job. The engine rotates angles so follow-ups feel intentional, not repetitive.
See the decision logic
- ✓Match prospect → segment → best-fit story + objection
- ✓Choose a “job” per touch (proof, objection, benchmark, referral routing)
- ✓Keep CTAs low-friction (questions, not commitments)
- ✓Learn fast: which segments/angles convert, then double down
3) Guardrails
Good outbound is respectful. Our constraints are what keeps it brand-safe and deliverable.
See the constraints
- ✓Tight length constraints per touch (no essay emails)
- ✓Country-aware tone cues (greetings/closings + directness)
- ✓No hype language, no guilt framing, no spammy claims
- ✓Deliverability basics: validation, warmup, cadence discipline
- ✓Clear opt-out / graceful exit patterns in later touches
Each touch has a single purpose. That’s how you get follow-up discipline without sounding robotic.
“This finally made outbound feel like an operating system, not a heroic founder task. The handover was the real value.”
“We stopped guessing. After the first waves, we knew which segment to double down on — and which one to ignore.”
“The tone guardrails mattered. We sell into sustainability teams; spam would’ve hurt our brand. This didn’t.”
Simple pricing. Clear ownership.
One-time install + optional light support. You own the stack, the prompts, the learnings, and the process.
Build & Transfer (one-time)
$7,500–$10,000 project fee
Depends on segments, regions, and decision-maker complexity. Paid 50% on signing, 50% at first live campaign launch.
- ✓ICP + messaging workshop
- ✓Engine install (data, prompts, sequencing, LinkedIn touches)
- ✓First 200–300 leads co-piloted for calibration
- ✓Training + SOPs for your System Owner
- •We run the agreed outbound volume and follow-up cadence toward the pre-agreed meeting target within 90 days.
- •You keep the agreed ICP, volume, follow-up, and show-up commitments.
- •If we fall short after those steps, we continue working up to 30 extra days at no additional project cost.
Tool fees (Clay, lead source, sequencer, validation, etc.) are not included and usually run ~$175–$350/month depending on stack and volume.
Check fit & book ↘Common questions
Neither. It’s a productized system install: we build the outbound engine in your tools, run the first campaigns with you, then transfer it to your team.
Go-live is typically < 14 days for the first outbound wave (assuming tool access and basic ICP clarity). We use a 90-day window to hit statistically meaningful learnings and meeting volume.
Yes. Everything is configured in your accounts: lists, prompts, sequences, and SOPs. You keep the engine and the learnings even if you never talk to us again.
2–3 people for the workshop, access to your tool stack (or we help you set it up), and one nominated System Owner who will run the engine after transfer.
We don’t control your pricing, product, or closing, so we don’t guarantee revenue. We do commit to a meeting target under clear conditions (volume, ICP, follow-up, and show-up commitments).
Typically: Clay (data + prompts), a lead source like Apollo, an email sequencer (e.g., Instantly), validation (e.g., ZeroBounce), and LinkedIn touches. We build in your accounts so you keep control.
Still unsure? Book a diagnostic — even if it’s not a fit, you’ll leave with a clear next step.
Book a diagnostic ↘Book a diagnostic (two paths)
Either book directly (fastest), or send a short note and we’ll reply with next steps.